“The service developed from let’s bring people together, to let’s bring people together through performance and entertainment. We wanted to provide a unique experience between the users performing and the crowd, to make sure everyone is part of this thing.”
In an exclusive interview with Arab News, WOLF CEO Gary Knight said that the platform offers women the opportunity to create and explore things that were previously unattainable for them. Its events also offer after-show gatherings where users can send texts, images, and audio messages. Knight added that WOLF originally started life as Palringo, a messaging platform in the Gulf Cooperation Council region that was founded more than ten years ago.
WOLFStars program
The business also runs a WOLFStars program where producers and performers put together their own gigs and can compete against each other to win competitions and cash rewards.
He added users can become a producer or festival owner, which allows them to create their own room, put on their own artists and promote them to fans.
Knight said this program has 70 percent female performers and 58 percent female audience members.