Abundance of creative talent among the region’s young adults, and their desire to express themselves online through Arabic content, are factors for success in the metaverse
The company established its regional headquarters in Amman, Jordan, in 2017 with employees extending throughout the GCC and the wider MENA region. In practical terms, a regional presence means the start-up is able to offer a fully localised experience for MENA, rather than just translate text from English to Arabic.
As a UK-based company, we’ve spent considerable resources and time understanding the culture, and ensuring communication with consumers in the region is optimal. This necessity led us to increasing our resources locally.
The region is continuing to diversify, with the entertainment needs of their growing young adult populations only expanding. This attractive market gives us a chance to understand the region and cultural requirements and build our offering to have an authentic Arabic feel – made by the community, for the community.