How We Cracked the Arabic Speaking World

How we cracked the Arabic speaking world

Hear our CEO, Gary Knight, explain how we successfully took a UK based tech start-up into the Middle Eastern market, just as the pandemic hit. Without knowing how the lockdowns would pan out and change consumer behaviour, you’d be right to suggest launching a tech brand for the Arabic-speaking world, from our HQ in London, came with risk. In this article Gary shares his experience, and learnings.


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