Business Express: How to Lead Change Effectively

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If 2020 has taught us anything, it’s that businesses should always be ready for change. Planned or unplanned, the skill to lead a business through a transition should never be underestimated. It’s something all leaders, regardless of their specialism, should practice because it isn’t an easy process.

Having just led a significant business change over the past year it has given me frontline experience of leading change and how to be effective with it. We rebranded our chat messaging app, Palringo, to WOLF (The World’s Online Festival), to offer new and existing users more entertainment with live audio shows, in addition to the chat functionality.

Thankfully the rebrand has been a huge success and I believe there are four key areas of leadership that helped achieve that. They are: to understand, communicate, support and share the journey.

Read the full article at BUSINESS EXPRESS

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