Finance Digest: How to Make a Rebrand a Successful Pivot

Read the full article at FINANCE DIGEST

Technological advancements, competition and environmental issues are some of the factors that influence and change consumer behaviour, which inevitably prompts a brand to consider its existing proposition.
The first thing to understand about rebranding is, it isn’t about a change of colour, a name change or a fancy new logo. It involves a fully encompassing, comprehensive, strategic overhaul, across the entire business. It requires a huge amount of work, resource and investment so it’s vital companies take it seriously.

WOLF CEO Gary Knight talks about all the considerations and questions to be asked when going through a rebranding process.

Read the full article at FINANCE DIGEST

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