Fresh Business Thinking: The Pros & Cons of Rebranding a Successful Business

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Rebranding can be one of the most valuable exercises a company can undertake – transforming the brand and changing perceptions both equal commercial success – if it’s done well.

Typically the decision for a fundamental re-brand is driven by the ever-changing consumer market and the related product requirement. Technological advancements, competition, and environmental issues are just some of the factors that influence and change consumer behaviour, which prompts a brand to consider its existing proposition.

And that is what we’ve done with The World’s Online Festival (WOLF). We’ve adapted to a changing marketplace. WOLF is an evolution of Palringo, the first chat application to go live on the Apple App Store.

Read the full article at FRESH BUSINESS THINKING

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