Fresh Business Thinking: The Pros & Cons of Rebranding a Successful Business

Read the full article at FRESH BUSINESS THINKING

Rebranding can be one of the most valuable exercises a company can undertake – transforming the brand and changing perceptions both equal commercial success – if it’s done well.

Typically the decision for a fundamental re-brand is driven by the ever-changing consumer market and the related product requirement. Technological advancements, competition, and environmental issues are just some of the factors that influence and change consumer behaviour, which prompts a brand to consider its existing proposition.

And that is what we’ve done with The World’s Online Festival (WOLF). We’ve adapted to a changing marketplace. WOLF is an evolution of Palringo, the first chat application to go live on the Apple App Store.

Read the full article at FRESH BUSINESS THINKING

Share on

Share on facebook
Share on twitter
Share on linkedin