During the month of March, women worldwide are recognised around International Women’s Day – a day that is celebrated more widely and fervently every year.
And the female focus continues as March 2025 is Women’s History Month; a whole month which serves as a reminder of females’ enduring legacy through the years and the ongoing quest for gender equality and empowerment.
To mark the moment, WOLF made sure to acknowledge the achievements of its female team members in London, Newcastle and Amman, recognising their work, making them feel special, supported and valued.
These two gal female focuses give the perfect backdrop to WOLF Qanawat’s recently launched ‘Women’s Channel’ – a vibrant new space created by women for women. At WOLF, our approach is unique – we listen to our members, specifically the female members in this case, understanding their needs and aspirations.
While WOLF provides guidance, tailored tools and continuous support to help them create and nurture their own engaging spaces, we also empower them to lead. It’s this collaborative balance, where they are heard and supported that makes WOLF truly special. The dedicated Women’s Channel is an example of what we offer women, to join, engage and confidently build their communities and thrive together.
Female users from countries such as Saudi Arabia, Kuwait, Iraq and Egypt are already starting to enjoy and benefit from the Women’s Channel, which covers topics including lifestyle, relationships, career growth, and trending female-focussed themes.
When the WOLF Qanawat app launched over five years ago, the focus was on community engagement; ensuring users enjoyed a space where they could entertain, be entertained, connect and make lasting friendships.
The app has evolved over time, with the company gauging interactions and listening to its Arab-speaking communities, offering new and exciting in-app activity, including monetisation, to ensure they get the most from the time they spend there. It was clear from its early success that WOLF Qanawat was a place where everyone, but especially its female users, could express themselves and benefit in ways that were not always possible in their everyday lives.
The Women’s Channel is a new and exciting space for females to connect, discuss, ask advice, swap ideas and suggestions, and form friendships that are a supportive addition to their existing networks, offering a safe space where they can be heard, uplifted and enjoy the encouragement of others who are in tune with them.
As well as enjoying interactive discussions on health and wellness, relationship advice and other everyday concerns, the Women’s Channel offers users engaging competitions and initiatives. The monthly content competition for the best female host is based on content quality, audience engagement, and gifting, with three monthly winners who all receive rewards, encouraging more women to take the stage and get involved. The monthly themed competitions, which focus on singing, poetry or comedy, also give participants the opportunity to win rewards as well as notoriety.
WOLF CEO, Gary Knight, says, “The WOLF Qanawat app is always striving to give its users the best platform to engage with others, and our new Women’s Channel is empowering all females in the region, giving them a secure space to be themselves, have fun and find their tribe.”