Technology Dispatch: Recognising Product to Market Fit Makes Business Simple – Not Easy

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In the wake of the global pandemic, there is one thing that businesses must do and that is ensuring their product or service fits the market. It sounds so simple, and it is, but it isn’t easy.

The recovery from COVID-19 is going to be the biggest test that many businesses – big and small – will come to face. And while other factors such as confident leadership, is of importance, the greatest asset a business can have in its armour, when facing a period of revival like this, is a robust product to market fit.

In my opinion, this is more important than ever before because products and services may be the same as they were pre COVID, but the consumer has changed. You could have the greatest leader at the helm, investment coming in, but if what the business offers doesn’t meet this ‘new normal’ consumer audience, then it won’t work. Simple.

Have you ever wondered how some businesses seem to enjoy roaring success despite sub-standard leadership and operational management?  It isn’t luck. Fast-growing start-up stories are abounded by rocketing sales success; yet behind the scenes, you could find a chaotic, mad dash business. They succeed despite the lack of careful planning and delivery expertise.

Why? Because their product to market fit is right.

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