WOLF has always been committed to championing women in its workforce to help improve gender parity in technology – a typically male-dominated industry. As the success of the WOLF Qanawat app has grown, especially in Saudi Arabia and the Middle East, so has the number of females in the company that help innovate, develop and improve the app’s offerings and capabilities.
WOLF CEO, Gary Knight, says: “At WOLF, we’re committed to fostering an environment that empowers and elevates women, recognising their essential contributions to our company’s success. Women across our global teams in the UK and Jordan continually drive our achievements through their leadership, expertise, and vision. This Women’s History Month, we proudly celebrate their incredible impact and reaffirm our dedication to supporting more women to lead and thrive in technology, shaping the industry’s future for generations to come.”
Focusing on employing and championing the best person for the job, WOLF now counts many female members of staff in analyst, technical, programming and senior management roles across its three global offices in London and Newcastle in the UK, and Amman in Jordan.
So, in recognition of Women’s History Month, we’re shining a light on some of WOLF’s female team members. Here’s what they say about positive changes in the industry and what it’s like working for a progressive, innovative and forward-thinking tech company.
Saffron Lawrence, Management Accountant
Saffron Lawrence joined WOLF in July 2023 and works in the London office. Her dynamic job includes financial reporting, cashflow management, budgeting, cost analysis and business partnering.
What do you love about working for WOLF?
“WOLF is constantly evolving and embracing the endless opportunities for innovation and growth. Being part of a company that’s at the forefront of digital transformation means I am always learning and adapting to new trends and technologies in finance. This fast-paced environment fosters creativity and collaboration and is a fantastic place to work.”
How do you feel as a woman in the tech industry?
“I feel empowered and inspired by the progress being made towards gender equality and I’m delighted the tech sector is increasingly recognising the value of diverse perspectives. The support and encouragement from my colleagues and the broader tech community have been instrumental in my professional growth.”
Where do you see yourself in the future of tech?
“I see myself continuing to grow within the tech industry, taking on more strategic roles that influence the financial direction of the company. As the tech landscape evolves through AI, I am excited to use this through my contributions at WOLF and future endeavours.”
Noor Zughayer, Programme Manager
Based in the Amman office, Noor started working at WOLF in July 2023. Every day brings new challenges to tackle in Noor’s ever-changing role, including a blend of creativity, problem solving, and strategic thinking that keeps her inspired and continually learning.
What’s the best part of your job?
“I love the healthy and supportive environment at WOLF, where the team feels more like a family than just colleagues. Women are encouraged to grow, lead, and innovate. The hybrid work from home options, for better work-life balance, and team building activities all foster strong connections. It’s a place where women are empowered to grow their skills and succeed in the digital industry.
Why are so many women entering the tech industry?
“Opportunities in tech are expanding, leading to openings that are well-suited for women. These new opportunities allow us to leverage our strengths in leadership, creativity, and determination. Most importantly, they highlight our ability to multitask and balance multiple roles and responsibilities efficiently. Women don’t just participate in tech, they reshape it.”
Where do you see yourself in the tech sector in the future?
“As a programme manager, I see myself continuing to grow as a leader in the tech and digital communities, mentoring others and enhancing online communities by creating meaningful experiences for users. I’ve learnt the power of fostering connections, and I want to continue building communities where people feel heard, valued, and inspired.”
Alaa Alkilani, Senior Quality Analyst
Alaa joined WOLF in 2024 and is based in the Amman office. Alaa is a working mother, who understands the importance of flexibility and support in the workplace.
What do you love about your job?
“I love finding issues before users see them and making sure everything works as expected; it’s like solving a puzzle every day. But beyond the work, I love my team as everyone is super supportive, collaborative, and open to feedback; it’s a great place to learn and improve. As a woman in tech I feel my voice is heard, my ideas matter and I have equal opportunities to grow.”
Why are more and more women entering tech?
“Due to the success of women in tech over the past few years, the perspective that the industry is male-dominated has shifted and is driving an increase in women applying for jobs. Also, a lot of tech companies are providing their employees with flexibility, career improvement opportunities, and competitive salaries.”
What’s next for you in the tech sector?
“I see myself growing in QA, improving my technical skills and possibly mentoring others who are new to tech. I’m also interested in how apps can build strong communities and I’d love to explore more ways technology can bring people together.”