Katherine Ellis, COO, WOLF Qanawat, explains how female empowerment can play its part in the diversification ambitions of the Middle East and North Africa.
This International Women’s Day, we want to put the spotlight on women, in particular those living in the Middle East and North Africa (MENA). In this region, there is a positive shift happening in cultural attitudes, while concurrently the area is actively looking to move away from traditional revenues in its economy. This makes the region an incredibly interesting proposition for new opportunities – and embracing the female talent there is crucial.
Although we are a UK tech company, we operate our core business across the MENA region. For many it may not be the most obvious territory to start with, but for us it’s been a decision that has led us to exceed our business ambitions after launching our new brand two years ago.
