WOLF, the company behind the successful WOLF Qanawat social audio app for the Arabic-speaking world, which boasts a huge and growing user community in MENA, has just announced record end of year results.
The impressive year end results, to the end of August 2025, boast more than $14 million in revenue, up 11% year on year, and more than $1.5 million EBITDA (earnings before interest, taxes, depreciation, and amortisation) or in other words, profit, related to the WOLF Qanawat business.
The app, which is founded on community engagement through entertainment, gaming, interaction and monetisation, has seen its loyal and talented user numbers grow and evolve this year, taking the numbers further into the millions – more than 4 million since launch in 2020.
WOLF Qanawat’s run-rate performance means that it now generates a superb average of more than $1 million in revenue and well over $100k in profit every month. This is the best performance in the app’s history and it continues to improve, too. The team smashed their own targets and expectations for the financial year.
These impressive financial year end results are driven by WOLF’s smart investments and innovative tech developments, combined with data-led insights and a deep understanding of the community. Building on this, the content team rolled out a series of tactical, gamified releases throughout the year, designed to boost engagement and enhance the user experience. Together with AI, state-of-the-art technology, and tailored community management, these initiatives have kept users entertained, motivated to monetise their in-app activities, and ultimately fuelled revenue growth for WOLF.
Currently, of the 100,000+ most engaged regular users, there are 24,000+ loyal core spenders who spend an average of more than $170 a month each, with the most dedicated users spending much more – into the thousands. As well as user spend, WOLF itself has streamlined and managed its own budgets well in the last year, focusing on creating core cross-functional teams in London and Newcastle in the UK and Amman in Jordan, nurturing internal talent and cutting unnecessary costs. The focus has been investing in the app experience to keep registrations and retention at an all-time high. Retention currently stands at an extremely impressive 98% for long-term core users.
Paramount to WOLF is community enjoyment and entertainment, whilst ensuring both users and the app can generate revenue. One significant change has been the evolution of the Games offering, which is currently more inviting to new users than ever, enticing and engaging them to become spenders as part of WOLF Qanawat’s ‘metagame’ gamification rewards system. The forthcoming Games Hub has new monetisation mechanics of its own, which will drive additional revenue from both existing and new users.
This past year marked the exciting relaunch of the WOLFStars entertainer programme, paired with fresh features that empower the creator economy. With follower counts and instant notifications, talents can now engage with fans in real time, strengthen their connections, and grow their communities like never before.
User feedback is immeasurably important to WOLF, and thanks to its app members’ comments, the community team took the insight to transform the Football Hub into the Sports Hub, offering a broader, more inclusive range of content and chat that now engages and entertains more users with a huge variety of sports that matter to them in MENA.
In the coming year, new features, such as frames, with which people can decorate their avatars, will be introduced to augment the appeal of the app, allowing users to look even more appealing in front of their peers in the community, as well as introducing more games to increase monetisation potential.
After such a successful year, WOLF’s trajectory for the next three years is to double its revenue to $28M per annum and increase EBITDA (profitability) by more than double.
Gary Knight, CEO of WOLF, says: “We’re absolutely delighted by these end of year results, which demonstrate how well the WOLF Qanawat app continues to perform and be relevant in the Arab-speaking world, notwithstanding the fast-moving tech space we operate in. We’re proud of the considered and fruitful decisions we’ve made to get to this point – and the outstanding way our Content and Community Teams have looked after our users – and look forward to more successful results as the app grows in the coming year.”