About - WOLF

Why WOLF Exists

Where voices are turned into spaces

WOLF was built on a simple human insight: people crave real-time, expressive ways to connect, especially in a world that scrolls past moments.

Voice brings authenticity. In the Arab world, it’s how stories are shared, culture is passed on, and emotion is truly felt. That’s why WOLF puts audio at the center to serve this natural and powerful way of connecting.

But WOLF is more than connection.

From creators to fans, gamers to talkers,

WOLF is |

What we stand for

Belonging

We believe in a world of friendship and belonging, where people connect, engage, co-create and make friends for life and become part of a whole community where they feel at home.

Entertaining

From laughing with friends to rocking the crowds, our work enables consumers to immerse themselves in exhilarating worlds of online community interaction.

Sharing

Being comfortable sharing what they love most in a diverse and expressive community, we build virtual worlds where everyone's voice can be heard and their successes shared.

Exploring

Our expertise in community, user experience, AI & VR opens up creativity and self-expression, so consumers can discover perfect roles online and showcase the truest version of themselves.

How are we Different?

Cultural relevance |

WOLF isn’t a copy-paste global app. It’s designed around regional culture, dialects, humor, habits, and the unique energy of Arab communities. Everything on WOLF reflects local identity and interaction.

We take a customer-centric approach, guided by real user insights and data-driven behavior. That’s how we know what to build, what to localize, and when to evolve.

Our History

In 2006 long before the world had even heard of app stores a 21-year-old named Martin Rosinski built a real-time messaging tool for his father’s engineering firm in Newcastle, in the North East of England. It was a simple solution to a real problem: helping engineers solve on-site challenges as they happened.

That simple tool became the foundation for what would grow into WOLF an innovative tech company at the forefront of online communities, virtual worlds, and AI, with a strong and trusted presence across the Arab world.

In 2023, we launched our boldest evolution yet: WOLF Qanawat a culturally resonant, socially immersive experience built for self-expression, creativity, and connection in virtual spaces.

Our journey continues with one goal in mind: to be the place where people come to create, engage, entertain, and feel truly at home.

WOLFStars is where voices rise

A talent program built for the Arab world — empowering vocal performers to take the stage and build real communities around their sound.

From storytellers to, podcasters to poets — only the boldest voices earn the WOLFStar badge. They perform live, shape culture, and lead the entertainment wave inside WOLF.

It’s a platform to be discovered, to grow, and to be heard by thousands

Real-Time Games

Real-Time Connection

We’re making social gaming part of the WOLF experience — where people can play the games they love while chatting and socializing in real time. We’re starting with Carrom, a culturally relevant game loved and played by millions across the region.

Just like in real life, players, spectators, and even commentators all play a part. Whether you're competing or just joining the conversation, WOLF makes it easy to connect through play.