About

Discover what WOLF is all about

WOLF: Building the future of community and entertainment in the Arab world - powered by innovation, driven by technology

We were founded in 2006 and launched the first chat messaging app on the Apple App Store in 2008 – this app has now evolved into our latest offering, WOLF Qanawat.

So, after 17 years of app and web development, which has been strategically driven by data and research, we are the MENA experts in community engagement, gamification and monetisation. We build for both mobile apps and VR environments, increasingly using the rapidly developing tools available in Artificial Intelligence.

WOLF Qanawat is available now on iOS, Android, web and the Meta Quest platform for VR.

Stack

What we stand for

Belonging
Belonging
We believe in a world of friendship and belonging, where people connect, engage, co-create and make friends for life and become part of a whole community where they feel at home.
Entertaining
Entertaining
From laughing with friends to rocking the crowds, our work enables consumers to immerse themselves in exhilarating worlds of online community interaction.
Including
Including
Being comfortable sharing what they love most in a diverse and expressive community, we build virtual worlds where everyone's voice can be heard and their successes shared.
Exploring
Exploring
Our expertise in community, user experience, AI & VR opens up creativity and self-expression, so consumers can discover perfect roles online and showcase the truest version of themselves.

Our History

The Leadership Team

Back in 2006, 21-year-old Martin Rosinski developed an instant-messaging tool for his father's engineering company in Newcastle, in the North East of England. Over time, our apps found an amazing market in the MENA region. Fast-forward to today and thanks to market insights, strategic direction and industry analysis, we are now the leading technology company for Community, Virtual Worlds & AI that has secured its niche in the Arab world. In 2023, we evolved our culturally relevant, user-centric app platform into a revolutionary and unique new social offering: WOLF Qanawat. We’re constantly striving to be the company that allows people to express themselves, create, entertain, engage with their community and feel at home in social environments.

Meet the
WOLF headliners

Gary
Gary
CEO

Gary leads the WOLF pack with extensive experience in building and launching video game brands (SEGA, EA) and expertise in the gamification of social network communities.

Tamer
Tamer
Chief Operations Officer

Operational guru with over 16 years' experience managing operations community teams for start-ups and tech firms in MENA. Tamer's role is to look after and provide amazing digital experiences for consumers.

Sa’ed

Sa’ed

Director of Product

Sa’ed has a passion for building customer-centric products which delight audiences, deliver on their needs and drive business value. He has 12+ years building social network products.

Neil
Neil
Head of Product Design

With more than 25 years' of expertise in crafting user experiences for video game and mobile markets, Neil is our gatekeeper for quality.

Join our team today

As seen in

Arab News

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