Read the full article at BRANDS Journal
A logo is so much more than just a pretty visual. It’s your brand value. It represents the feeling that you want to convey to your audience. It’s the start of your brand’s story.
It grabs your audience’s attention, it’s instrumental in making that strong first impression, it is the foundation of your brand identity, it has to memorable and separate you from your competition and it can be used to foster brand loyalty and offer your audience familiarity.
It’s the first touchpoint and has the ability to connect a symbol, a shape, or a word to a brand, without actually seeing the brand’s name – incredible. The obvious ones that spring to mind are the Nike swoosh, the Apple that sits on our electronic devices, and the golden arches.
Read the full article at BRANDS Journal