A MENA focused approach – How did WOLF evolve during the pandemic?

WOLF (The World’s Online Festival) is a social audio app which builds vibrant audio communities through live entertainment. performances, and chat. The ability to perform and communicate on stage with live audio has also delivered a unique opportunity for creativity and expression.

The reason for our MENA focused launch – and indeed our success – like most businesses, was the delivery of a successful product-market fit. 

WOLF allows users to express themselves, perform, meet, chat, play games and build friendships with live audio, using an online persona that they create for themselves. The app lends itself to territories in the Middle Eastern where socialising, particularly for women, can be sensitive.

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