WOLF Qanawat – the first and foremost online audio talent hub in MENA – is pleased to announce Rawan Bin Hussain as the platform’s first-ever female brand ambassador. This announcement embodies WOLF’s ambition to provide the most enjoyable, safe, and friendly online environment that facilitates women’s creativity and empowerment as cultural entertainers in the region.
A fashion icon in the Middle East, Rawan has amassed over 6.4 million followers on Instagram. She is a model, beauty blogger, and music artist of Kuwaiti-Palestinian descent who released her first song on International Women’s Day (IWD) in 2021; it currently has over 61 million views on YouTube. The 25-year-old digital entrepreneur is a single mother and King’s College (London) alumnus who holds a master’s degree in Law.
The 2nd annual Alhan Women’s Talent Festival, which spotlights MENA female talent, was hosted by WOLF from the 8th to the 31st of March to celebrate IWD 2022. The festival included beloved celebrities from the Arab world such as Aseel Hameem, Bashayer Alsabah, Fay Alsharqawi, Nedaa Sharara, and Rawan headlined the festival, appearing on stage in the WOLF app on the 26th of March to congratulate the three winners from the singing, poetry, and podcasting categories, winning a grand total of $20,000 worth of prizes split across the three categories.
The Alhan’s Women’s Talent Festival attracted thousands of female performers for the various categories including singing, poetry, and podcasting. The event witnessed the attendance of over 130,000 new users coming into the app throughout the entire month. WOLF is working with these emerging female talents to induct as many as possible into its WOLFStars talent programme, where creators can produce ongoing content to delight WOLF’s audiences, receiving weekly and monthly rewards which even include cash prizes.
Rawan announced her collaboration with WOLF via Instagram, and will continue to be a spokesperson supporting WOLF’s festival vision and particularly the involvement of its female users. With WOLF being passionate about the advancement, celebration, and empowerment of women as content creators in audio and the metaverse, this partnership will effectively help remove parity barriers and give women their ideal stage.
Rawan Bin Hussain, WOLF official ambassador headlining this year’s Women’s Festival in cinematic 3D metaverse video.